The ADLC considered that Meta’s practices were likely to distort competition between providers of online advertising services seeking to place ads on Meta’s inventories and, in the context of an increased vertical integration of Meta, to foreclose or at least weaken the competitive pressure exerted by rival ad intermediaries.
A CRA team including Laurent Flochel, Romain Bizet, and Sylvestre Boittin-Duchesne advised the lead complainant, Criteo. The CRA team provided the ADLC with quantitative analyses of ad auctions in social and display advertising to inform its Decision.
For more details, please see the ADLC’s press release here.
